Chalene Aw
Founder · Chief Puppy Officer
She is the operating spine behind the group: finance, structure, standards, and the discipline to make the brand scalable.
Private investment opportunity · Singapore pet care ecosystem
The future of pets in Singapore starts here.
Hello Human Group is building a connected pet care business for the way people actually live with their pets: wellness, hotel stays, holistic care, café culture, retail, and everyday care products. The category sits in one of the places AI cannot easily replace: physical care, emotional trust, and real relationships.
Check Investor Fit
Start with the investor agent. It can answer initial questions, check fit, and route serious investors to a private walkthrough. Returns are projected, not guaranteed.
50+ investors
70% customers first
70% customers first
8 YearsBuilding since 2018.
50+ Investors70% were customers first.
90K FollowersAcross social channels.
4Live locations in Singapore.
From S$20K1% equity per S$20K.
Investment structure
Investment starts at S$20K.
Investment starts at S$20,000. Each S$20K secures 1% equity in an available HHG opportunity, with the business operated by the Hello Human team. Investors participate in the upside without taking on day-to-day operations.
Talk To Investor AgentWhat participation includesA practical investment structure for a brand with real locations, real customers, and a larger pet care vision.
01Equity stake1% in the available HHG opportunity per S$20K.
02Dividend potentialProjected returns shown with the assumptions, before any decision.
03Ecosystem exposureNot one shop. A connected pet care business with multiple ways to earn trust.
04Operated by HHGThe Hello Human team runs the day to day.
05Possible exit pathsOptions after five years, or if an acquisition happens.
The category thesis
Most pet businesses capture one transaction. Hello Human is building the whole relationship.
A puppy customer may later need daycare. Then hotel stays. Then grooming. Then wellness support. Then retail. Then community. Eventually, even end-of-life care.
That is the shape of the opportunity: one trusted brand serving more of the same relationship over time.
We do not build around one service. We build around the full pet-owner relationship.
AI-resilient demand · Agent-fortified operations
Hard to replace. Easier to scale.
Some industries can be moved almost entirely into AI. Pet care is different.
Owners still need real spaces, real handlers, real hotel stays, real wellness support, real products, and real people they trust with animals they love.
That is why the demand side is AI resilient.
Front of house
Physical care, emotional trust, real spaces, real pets, and real people.
Back of house
Lead follow-up, enquiry routing, sales workflows, SOP support, staff clarity, and investor reporting supported by agentic AI.
The care stays human. The system underneath elevates through agentic AI.
One relationship, Multiple revenue paths.
Hello Human is built around the full pet-owner journey. A family may first meet us through a puppy or kitten, then return for daycare, hotel stays, wellness, therapies, community, retail, and ongoing care.
Premium puppies
Puppies bring families into HHG through careful matching, health standards, and long-term guidance.
Explore Puppies
Wellness & hospitality
Daycare, hotel, grooming, spa, and psychology-led routines that make everyday care calmer and more trusted.
Explore Wellness
Holistic animal health
Blue light therapy, recovery support, skin care, mobility care, and whole-body wellness for pets who need more.
Explore Holistic Health
Café & community
Pet-friendly spaces that turn HHG from a care provider into a lifestyle and community brand.
Explore Cafe
Curated pet retail
Care essentials, wellness products, and selected supplies that extend the relationship beyond each visit.
Explore RetailEcosystem advantage
The full pet-owner journey, under one brand.
Premium petsDaycareHotelSpaWellnessTherapiesRetailCommunity
Current openings
Current HHG opportunities.
01
Hello Human Wellness West
The next strategic wellness expansion into Singapore’s west, built around a stronger hybrid hotel and holistic care model.
02
Holistic Pet Ascension
A sensitive after-life care concept for pet owners who want the final chapter handled with dignity, calm, and trust.
Singapore footprint
Four live locations. One growing ecosystem.
169 Still Rd
Hello Human Group / Moshikomu Café / Puppies & Kittens
The flagship brand environment connecting premium pets, café culture, and community.
311 Joo Chiat Rd
Hello Human Wellness East
Wellness, hospitality, daycare, hotel, grooming, and spa.
270 Joo Chiat Rd
Animal Holistic Centre
Preventative wellness, recovery, therapy-led care, and holistic health support.
Launch upcoming
Hello Human Wellness West
Under construction. The next wellness expansion into Singapore’s west.
Not franchising
Not a franchise. An operated investment.
Franchise path
High capital outlay. Operational responsibility. Staffing pressure. Location risk. Daily management.
Hello Human path
Smaller entry point. Founder-led operations. Existing brand infrastructure. Exposure across the group. No daily management requirement.
Own part of Singapore’s only local pet brand ecosystem.
Why investors pay attention
The signal is already there.
01
Customer love became investor trust
Many current investors experienced the brand before choosing to invest.
02
Multiple revenue pillars
Revenue does not depend on one counter, one service, or one location.
03
Founder-led execution
Chalene brings the operating discipline. Messie brings the brand force.
04
Trust is the moat
You cannot outsource trust with someone’s dog or cat. The human part is the moat.
Le Messie
Founder · Chief Executive Officer
He shapes the brand, the audience, the story, and the creative force that makes Hello Human feel different in a crowded pet market.
The exit
Built for strategic acquisition.
The upside extends beyond annual dividend potential. HHG is being built as a Singapore-born premium pet group with trust, locations, products, and customer relationships that matter to larger players in the sector.
Larger groups continue to acquire trusted pet brands, clinics, and care platforms. HHG’s job is to keep building the kind of operating system that belongs in that conversation.
Private investor conversation
If the thesis fits, start the conversation.
Start with the HHG investor agent. It answers first questions, checks fit, and routes qualified investors into a private founder walkthrough.
Start Investor ConversationQuestions
Frequently Asked Questions
What exactly am I investing in?
You’re investing into an available Hello Human opportunity, for example a wellness expansion, product line, or selected business arm. We’ll show you exactly what is open during the call.
How much do I need to invest?
The current entry point starts from S$20,000. Each S$20K represents 1% equity in the available opportunity.
What returns can I expect?
There is projected dividend potential, but returns are not guaranteed. We’ll show you the assumptions behind the numbers before you decide anything.
Do I need to manage anything?
No. The Hello Human team handles operations, staffing, marketing, service, and growth. Investors do not run the day to day.
How is this different from franchising?
A franchise usually means more capital, more hands-on work, and more operating stress. This is a way to back the HHG team while they run the business.
How does AI fit into Hello Human?
AI does not replace the care. It strengthens the back end: lead follow-up, sales workflows, SOPs, reporting, communication, and consistency. The front of the business stays human because pet care depends on trust, touch, and real spaces.
How do I get started?
Book the investor walkthrough. We’ll walk through what is open, how the numbers work, the risks, the timeline, and whether it fits.